Case Studies

                        Case Studies

“About ten years ago, we had an event that asked us for online ticket sales so that patrons could use their credit card to purchase advance tickets. The concept was that people would print a voucher or ticket at home, bring that to the carnival where they would exchange it for their mega-pass. Sales really took off. We discovered a few years ago that we were getting events where we were selling 1,500, 2,000, or even 2,500 presell wristbands. We didn’t have a system to keep track of the vouchers as they came. We were basically using an honor system, trusting that people were not making duplicates until we realized we were actually putting on more armbands than we thought we had sold. So we added a barcode to the vouchers. When I first saw the system developed by Virtual Ticket Solutions in Gibtown, I recognized it as an evolution of what we were already trying to accomplish.”

“You can look at the system and see what your sales are at different ticket booths and with different sellers. Ultimately, you are learning more about your customers, their habits, when they tend to show up, when they tend to leave, how many hours they spend on the midway. You can see that in the system by looking at when things were timestamped, when the wristband was sold, when it was last used, and where it was last used. With that information, you can determine ways to make that business last longer and how to make that business more enjoyable for the customer. Having that information, also gives us the ability to provide feedback to our committees about how long people are staying on site, what promotions are working, and what days people spend a lot of time at the fair versus the days they do not. The ability to capture that information and share it with my fair boards is an additional service that can differentiate me from my competitors. That goes way beyond ticketing.”

-Jaime Skerbeck, Skerbeck Entertainment Group

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